I read a wonderful article in The Hindu magazine section this weekend. It was an opinion about Apple's "Think Different" ad campaign, a phenomenally successful promotion of Apple products that led to the rebirth of the company in 1997 and continued to run till 2002 taking not just the products but the company and its founders to iconic status.
A link to the article is provided below.
http://www.thehindu.com/todays-paper/tp-features/tp-sundaymagazine/article2602615.ece
After a long time, I have come across an article that compelled me to write to the author to appreciate not just the thoughts on the topic but for the compelling articulation of his stance. It is writing that is clear, easy to read and difficult to ignore. Although the author feels strongly about the subject and lets us know his stance unambiguously, he argues the case without being judgmental about the majority who may think otherwise. The flow is smooth, the narrative taut and the logic faultless. It is not a tirade against the status quo but a sharp voicing of opinion that shatters the haze through we which normally operate. It made me sit up and read the words again. I stopped and mulled over the content. I talked about it with friends. I sent out the link via email to those who I thought would appreciate it.
Good writing should do all that. Make you read and re-read. Inspire thinking. Stimulate discussion. Energize into action. A writer by no means is an activist but he wields a mighty weapon, the pen that brings form to his deepest thoughts. And through that channel of creativity, writers can become agents of change. Change demands movement towards something new, away from the ordinary, off the beaten track or in one word, different.
Let me take this time to salute all those writers who indeed "think different".
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